How To Generate Ideas, Create Characters and Kick-Start Your Writing

I’m delighted to announce a re-launch of this one-day journey into writing inspiration.

This course is designed for anyone interested in dramatic writing – whether in TV, film, theatre or radio (from complete beginner to experienced writer). It is all about generating ideas – you come to the day with no preparation, no pre-planned story ideas – and go away at the end of what will be an intensive, interactive, packed, but hopefully very enjoyable day, with some new & exciting ideas, and ready to inject a fresh spark of creativity and energy into your dramatic writing ambitions.

This one-day course will teach you a mass of techniques for cutting through those days you think you’d rather break rocks for a living.

Here is some of the feedback I’ve got for this course so far:-

“Your exercises helped to generate some great instant and original stories that would have taken weeks and weeks of slaving over a hot computer to come up with on our own, if at all! As a result I have some ideas bubbling away that I’ll continue to work on.”


“Really enjoyed working and sharing ideas with great people…Got my brain and confidence going again…”


“What stands out is the amazing fact that we were able to create life stories for imaginary people from nothing but our imagination over the course of only a couple of hours…”


“It was fun, enlightening and overseen by a man who delivers his wisdom without ego and in a very caring set-up…”

Who Needs Inspiration?

Every writer at some point or other will feel the well running slightly dry.

Well, fear writer’s block no longer. This brand new course is all about kick-starting a flood of new ideas for your dramatic writing.

Whether you’re a screenwriter, playwright or radio dramatist, whether you’re deep in the blues of a second act that won’t come clear, or whether you’ve been staring at a sheet of blank paper for weeks, the idea is that you come to the day with no preparation, no pre-planned story ideas, no anything beyond an open mind.

In return, we promise to give you an intensive, action-packed (and, we hope, highly enjoyable!) day and to send you away with a ton of exciting new ideas!

When And Where?

Saturday February 21st 2015, 10.15- 5.30, Central London – at the University of London Union Building in Malet St, London WC1E 7HY And I’ll be available in a nearby pub afterwards to carry on the conversation!

What’s It All About?

We’re going to be doing a whole set of different creative, idea-generating exercises – focusing on:

  • Story ideas – the big ideas that will form the basis of a really strong logline/central narrative idea to your work.
  • Character – exercises that will engender the creation of unique and memorable characters.
  • Idea-generating techniques – we will explore in depth the sort of techniques you need to develop, the techniques that you need to be using endlessly as professional writers to kick-start new projects and to awaken your creative instincts.
  • Other Media – we will be looking at how you can use other media and unlikely areas of everyday life to access and consider universal story ideas.
  • Writing exercises – we will be doing instant writing exercises to unlock your creativity.
  • Inspirational Guest speaker – will talk about how he generates his ideas, and where his dramatic inspiration comes from.

It’s going to be immensely interactive, you’re going to have to think on your feet, discuss and brainstorm with other writers, and generally open yourself up to your deepest creativity. And it will be fun!

The course is run in a supportive, constructive, positive and ego-free environment.

We hope it’ll make a great change from sitting on your own staring at a screen!

Guest Speaker : CAT JONES

In 2011, Cat won the BBC Alfred Bradley Award for Radio Drama with GLORY DAZED which she subsequently adapted for the stage. GLORY DAZED was produced at Edinburgh Fringe Fest 2012 as part of the Old Vic New Voices season, winning the Holden Street Theatre Award which took the production to Adelaide for 5 weeks in 2013, where it won Critics Choice ‘Best Play’ in the Festival, after which it transferred to Soho Theatre Upstairs.

Cat was invited to take part in the Old Vic’s 24 Hour Plays at the end of 2012. She is the winner of the 2013 Pearson Playwright Award and is under commission to the Royal Exchange Theatre and Old Vic under the TS Eliot Commissions Project. Also in 2013,new play HANG DOG was broadcast on R4.

Cat was on the 2012 Channel 4 screenwriting course.
Television credits include DOCTORS, WATERLOO ROAD (Shed/BBC)

YOUNGERS 2 (Big Talk) for which she also wrote a music track. Also in 2013 she wrote FLEA, one of the three single films commissioned by the BBC to go out on I-Player in March 2014 and four music tracks for DIXIE, a CBBC online series made by Kindle Entertainment. Original projects BANG UP! and FREYA’S LIST have been optioned by Kindle. Cat is also developing a series with BBC Inhouse Drama called PENALTY, from an idea by Idris Elba.

Cat worked on two series of the BBC 1 drama PRISONERS WIVES as a prison advisor.


I have vast experience as script editor (Waking The Dead, BBC, Inspector Morse, ITV + many other shows) and producer (Margery & Gladys, Making Waves, First Sign Of Madness, all ITV) and as script consultant ( working with many different writers and production companies.

I currently run (and initiated) the annual Channel 4 screenwriting course (now in its 4th year). I recently ran a week-long screenwriting workshop (for the BBC) for new film-makers in the Middle East, I run regular script-editing courses for the Indie training Fund, I am one of the 10 ‘Masters’ behind the new MA Dramatic Writing course at Central St Martins \ Drama Centre, London; and I have taught screenwriting courses recently at Bath Spa University, De Montfort University Leicester and Grey Advertising Agency, London.

Places Strictly Limited to 20!

We want everyone who comes to the course to feel they get heard and to get the maximum out of it, so we have a strict limit on the number of people we will let in!


The first 10 people to book their places on the course will receive a FREE SCREENWRITING BOOK on the day.

What Does It Cost?

For this whole day of creativity boosting exercises, plus hearing all about how an outstanding modern writer gets her ideas and her inspiration, we’re asking just £89. No ‘Early Bird’ discount complications – JUST AN INCREDIBLY REASONABLE PRICE. The last course in June SOLD OUT – so early booking is advisable.


STOP PRESS, Oct 20th : The Nov 15th course is now SOLD OUT.

My next CREATIVITY FOR SCRIPTWRITERS course will be at the same central London venue on Saturday Feb 21st  2015 – and I’m now taking bookings. Guest Speaker TBC.

As both the June and November 2014 courses sold out some weeks in advance of the course, EARLY BOOKING IS ADVISED.

Feb 21st 2015

I look forward to see you there…

Phil Shelley

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  • About Me

    I started as a freelance script reader \ consultant, working for many different companies including the BBC, Granada TV, Thames TV, the First Film Foundation, Channel 4 Film, Paramount Pictures, Paines Plough Theatre Company… before working as a development script editor, at Granada TV Drama, and then at LWT Drama. Read More...